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CASE STUDY #1
An inclusive cycling collective that offers adventure, rather than an isolating team ride experience. They host a safe space where people can come to ride and enjoy the outdoors. The core principle to use bikes as a vessel to explore, to come together as a collective of people that enjoy the same thing, and to build upon that community.
"For the ones that lead the pack, that follow at the back, and everything inbetween."
Vision
Douglas were asked to create brand that echoed the founders' aspirations for an inclusive cycling collective, taking inspiration from Nick's musical background along with a more contemporary outdoor clothing vibe.
The choice of typeface, colours and imagery lend themselves to a welcoming yet alternative aesthetic. The format of the logo itself gives a traditional feel, despite it being a brand new venture, echoing bicycle shop style signage from the past.
"From start to finish my experience with Douglas was seamless, effortless and a damn pleasure. Nathan listened to everything that I had brought to the table, in developing a brand from scratch and went above and beyond.
They totally captivated my vision, and delivered exactly what I wanted 100% of the time. Communication was great and clear cut, and I’m so pleased with the outcome, and to top it off, they were just as invested and excited about the brand, as I am.
I really look forward to working with them again in the future. I would 100% recommend to any business’ starting out, or looking for a full rework, these are your guys."
Nick Barlow, Co-founder
Outsiders
Khaki
Outsiders
Tan
Outsiders
Gravel
Outsiders
White
Outsiders
Black
Curious to learn more?
Let’s start a conversation. Conference room, video call or on the trail.
Whatever your style, we’re there.
07380 663956