Everose Cupcakery is a small Lincolnshire business run by Katie Sanders. She creates delicious home-made, hand-crafted baked goods for all occasions. Katie specialises in bespoke cupcakes, flower cupcake bouquets & ganache drip cakes!
Identity & Branding
With a keen eye for detail and a passion for modern aesthetic, Katie soon developed a love for baking. Her baking adventure started on the 13th of September 2019 and she hasn't stopped experimenting since. From the amount of love and care which goes into each bake, you really can see how passionate she is.
Katie approached us to create a brand identity for her new business venture Everose Cupcakery. She wanted something with a clean and modern feel, but reflected the diverse range of bakes she had to offer. It was important to be brave and to make her stand out amongst her competitors. She see's each bake as an opportunity for a new challenge and to be creative. From this creativity was another aspect she wanted the brand to reflect.
Clean & Creative
After being fully briefed about Robert Lester and his company, the team spent some time exploring many different routes and styles. EN-TE created a brand identity with a friendly and approachable feel, whilst still maintaining a strong presence for both digital and print applications. The overall logo has a very modern and minimalistic design. Geometric lines have been used in the letter ‘b’ to form the shape of a tree. Having a symbol of nature in the logo was extremely important to Robert as his whole brand evolves around nature. The simplistic ‘b’ can be used individually or within the full logo making it easy to apply to all varieties of applications.
"I recently worked with EN-TE to create a new brand for my craft business, and I was really struck by their professionalism and friendly approach. When developing my brief, they listened carefully and presented me with a range of options. We were able to discuss this over a video call on more than one occasion, and made me feel really valued as a client. I am delighted with the final product. The design of the brand identity is representative of my company and meets all the requirements that I specified at the outset. It has been a pleasure working with them, and I look forward to continuing our relationship in the future.”
Katie Sanders, Owner