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Raise The Game
Raise The Game is a Ukie EDI initiative; a celebration of the people who make games. The goal of this brand refresh was to create a stronger and more explicit connection between Raise The Game and Ukie, aligning the visual identity and messaging of the EDI initiative with Ukie’s overarching mission and work within the UK games industry.
Service
Brand Development
Client
Ukie
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The refreshed brand needed to convey professionalism, inclusivity and innovation, while showcasing its integral role as part of Ukie’s initiatives. The keywords for the refresh were: Friendly, inclusive and educational.
To achieve an approachable and inclusive feel, neutral earth tones were used for the branding which was a departure from the previously bright branding. This new look is emotive of togetherness through the complimentary and soft palette.
Comprehensive & Complimentary
To solidify the new brand style, Brand Guidelines were formed with a comprehensive level of detail to carry through the image of Raise The Game and allow for all assets to be consistent.
