Ukie Rebrand
Ukie is the the trade body for the UK games and interactive entertainment industry. They approached EN-TE asking for a refreshed brand that elevated the organisation with a sense of establishment and maturity.
Service
Brand Development
Client
Bhavina Bharkhada


Ukie is an established organisation in the UK games & interactive entertainment industry, so they wanted their branding to reflect this professionalism and influence. The key words for the new brand were confident, bold, approachable and engaging.
The previous Ukie colour palette of pastels did not represent the vibrancy and motion of the industry. Being proud to support British developers, creators and institutions, the new colours were inspired by the Union flag. These complimentary colours used with the existing Ukie Navy swatch create a dynamic and vivid brand which is instantly recognisable due to the minimal palette.

The intention was always to keep the existing Ukie logo as it is recognisable within the industry already, but with the addition of a new shape which can be used as a device throughout the branding the creative outputs really opened up. This semi-rounded rectangle is used consistently in social posts, report covers, printed and digital assets to embolden the confident and professional brand image.

"EN-TE were absolutely fantastic with me. I was someone who knew roughly what I wanted from a website but I had no clue in how to fulfil it. I looked at EN-TE to basically read my mind and produce a site that not only functioned correctly but also looked and felt how I wanted. Fortunately, the team asked the right questions, were patient and very creative. I put my trust in them and they delivered. EN-TE are a really nice bunch that you know will do their utmost to deliver you what you want and need. I would 100% recommend and use again."
Alex Keenan, Founder
Melo Therapy