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Ukie Rebrand

Ukie is the the trade body for the UK games and interactive entertainment industry. They approached EN-TE asking for a refreshed brand that elevated the organisation with a sense of establishment and maturity. 

Service

Brand Development

Client

Ukie

Professional Gamer
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Ukie is an established organisation in the UK games & interactive entertainment industry, so they wanted their branding to reflect this professionalism and influence. The key words for the new brand were confident, bold, approachable and engaging.

The previous Ukie colour palette of pastels did not represent the vibrancy and motion of the industry. Being proud to support British developers, creators and institutions, the new colours were inspired by the Union flag. These complimentary colours used with the existing Ukie Navy swatch create a dynamic and vivid brand which is instantly recognisable due to the minimal palette. 

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The intention was always to keep the existing Ukie logo as it is recognisable within the industry already, but with the addition of a new shape which can be used as a device throughout the branding the creative outputs really opened up. This semi-rounded rectangle is used consistently in social posts, report covers, printed and digital assets to embolden the confident and professional brand image.

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"Working with EN-TE on Ukie's rebrand was a fantastic experience. They truly understood our vision and brought it to life with a fresh, modern identity that reflects both the vibrancy and maturity of the UK games industry. The outcome speaks for itself, and we couldn't be happier with the strong result."

Bhavina Bharkhada, Head of Communications and Campaigns

Ukie

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